The latest reports show that over 50% of people will now “Google It” rather than refer to a physical directory like the Melbourne Yellow Pages, when looking for a local business.
MelbourneOnMelbourne.com exists to meet that shift head on, but we are going to take that one step further and only feature the very best Melbourne has to offer based on actual recommendations from real people.
“If your a Melbourne business owner you will discover below to profit from this shift”
If your prefer to do your searching online you could just go to the official Yellow Pages Melbourne website, but you will still have to do the work to find what you want and even then you are not going to be able to distinguish the good from the bad or the best from the mediocre.
The Yellow Pages directory Melbourne is just a directory and the business that spends the most money gets your attention with a bigger more expensive ad.
If you found this website, then your like most people, you just use Google. If you are looking for a Hairdresser in Melbourne, you do a Google search for Hairdresser Melbourne and the Telstra Yellow Pages (Melbourne) stays in the cupboard under the phone.
The Yellow Pages never really worked… you generally had to ring a number of the many, many businesses listed to find what you need and that’s a flaw that carry’s across to the internet.
Google only works when you are an expert at doing Google searches… Most of us will just type in “Hairdresser Melbourne” and then have to wade through a number of the top ranked websites listed to find one that points us in the right direction.
Let’s take the example of ‘Looking for a Hairdresser’, what you want is to quickly be pointed to a Hair Salon and Hairdresser that comes highly recommended by real people. You need to hear from real customers that have recently experienced great benefits from that business or location.
If you live in Melbourne you can ask friends and family, but if your visiting Melbourne or need to know right now, your going to miss those Melbourne secrets that are hidden and can only be found by talking to people who have discovered them.
This alone is the best feature when comparing ‘Yellow Pages Online’ and ‘Google Maps Online’, the later allows customers to add reviews. The pictured featured with this article is a screenshot of the decline in the number of people doing online searches for the term “yellow pages’, while in 2007 searches for ‘Google Maps’ overtook ‘yellow pages’ and continued to climb.
But lets get a reality check because those stats are global and lets face it… Australia is slightly behind when it comes to the internet. Here’s a screenshot of the same comparison but restricted to searches conducted in Victoria, Australia.
…As you can see, in Melbourne we are right on the brink of this predictable change.
We take Google Maps one step further, because lets face it… It takes a lot of effort for a satisfied customer to come back and leave a review on Google Maps. We hit the streets of Melbourne every week annd ask real people to recommend the best discovery they have made in and around Melbourne.
Let this be your gateway towards a better way to do things because we have 4 solutions for you based on our own experiences and success in marketing online.
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“Your website is NO LONGER an online brochure, to send your customers to once they call. Your free report will teach you how to Turn Your Website into a Customer Magnet!“